Op-eds are an invaluable tool for educating citizens and informing public opinion. They allow writers to share their insights directly with strategically valuable audiences who reside in key geographic locations or are members of a key industry, affinity group or ideological school of thought.
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Op-eds were first launched by The New York Times in 1970 as the “opposite of the editorial page.” From their inception, op-eds were designed as a catalyst for political discussion and a forum for those left out of the news cycle. Since then, almost every print and online news outlet in America has included a form for op-eds.
In May 2018, Yale University conducted a study that tracked the opinions of individuals who read and didn’t read selected op-eds. It found that readers of op-eds had a roughly 15 to 20 percent difference in opinion from those who didn’t read them. The study also found an average 12 percent opinion difference between congressional staffers, journalists, and other targeted thought leaders who read the op-eds compared to those who didn’t.
The overarching takeaway here is that op-eds have a lasting effect on readers’ beliefs, making them long-run value-holding investments. You can increase the strategic value and influence of your op-eds by partnering with a team experienced in creating and pitching compelling opinion pieces to a diverse array of outlet and audience targets.
Since 2007, TDS Public Affairs has provided our clients with sophisticated public relations solutions that effectively change minds. We are a premier public relations service right in Washington, D.C. We have a deep understanding of the technical skills and political expertise needed to write a convincing, bulletproof op-ed but also apply innovative strategies to increase the visibility of your article to best influence your target audiences.
At TDS Public Affairs, we take pride in our ability to develop and implement effective public relations strategies capable of shaping opinion for impact. Reach out to us today to learn how we can advance your cause.
Let TDS work with you to pinpoint your specific needs and help you develop a comprehensive, integrated public affairs solution to help you win.