The current political environment, while seemingly unprecedented in its chaos, has a logic that can be understood and leveraged to influence opinion leaders and critical decision-makers in Washington, D.C. and state capitals throughout the nation. The key is assessing how information is processed in an era where technology is shifting the balance of power from traditional gatekeepers to ordinary people. Analyzing how competing viewpoints and sources influence people can help discern how decision-makers ultimately weigh policy choices.
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